NEW COLLECTION SPRING/SUMMER 2019
LIFE is the key word that will lead us on a journey taken to understand the historical moment we live in. A moment which, inevitably, fashion reflects and interprets, season after season. The themes of new technologies have become a priority of the human beings, always looking towards the future but at the same time re-thinking their past. The themes of the journey as migration continues as a search for one’s roots. And then the theme of the planet we live in, the theme of ecology linked to the environment but also to the man as a fundamental part of the universe. A series of opposites that attract, extremes that often seem irreconcilable: contradiction inherent in the contemporary world that we try to interpret, collect and tell.
LIFE is structured in five moods: PURE, MOVE, HEART, ECO and EARTH. Five macro trends reflecting the upcoming S/S-19 season.
PURE tells us about a strong and consolidated tendency linked to Nordic aesthetics, which derives mainly from the world of design, architecture and streetwear. A style based on essentiality, on a clean and functional aesthetic choice, without ornaments. With predominantly neutral colors, with black and white on the front lines, it is contaminated by infinite shades of gray, adding a small touch of contrasting color. Black and white, with an incisive, clear, metropolitan graphic sign: inspired by city architectures, graffiti, digital graphics. Small and large simplified geometries, a pure trait that often flows into the imperfect sign, into the unfinished. A combination of pure geometry and dexterity, which draws inspiration from the essential and poetic trait of the advertising graphics from the 1950s. To these subjects the first spring flowers are added, with all their fresh essentiality. Hints of pastel colors, freehand drawn lines, endlessly repeated on a white sheet.
MOVE is movement: travel, exodus, transhumance, migration. But also exploration, leisure, vacation, encounter with different cultures, knowledge. Blue, in all its nuances, becomes the essence of this movement. Navy blue, light blue, optical white and a touch of bright red. The places of the Côte d’Azur, of Provence, of the Mediterranean sea, are reinterpreted in a modern and urban key, made up of stripes, new polka dots, small flowers taken from revisited herbaria. Blue becomes the symbol of distant civilizations that we encounter in our wandering around the globe. A journey that leads us to the blue of the Eastern tradition, of China and India: batiks, tie-dyes, shiboris. Colors that merge, melt and take shape in ancestral forms. Gestures handed down from millennia give life to infusing shades of different blue: seemingly inaccurate but naturally perfect.
Feminine, sentimental, passionate and sensual. HEART: the heart of women is a lush garden made of flowers and warm colors. All shades including red, pink and purple: peony, peach, fuchsia, violet, orchid; soft or intense, these will be the absolute protagonists of the season. A romantic femininity, intense and fragrant as a “bouquet” of flowers, in the bright splendor of full spring, micro and macro, all-over and placed flowers, both monochrome and multicolor. Elegant flowers, always well drawn, often underlined from a strong black stroke, a trait with a vintage flavor and a contemporary taste. From here, we see large and small abstract patterns. The outline of trees with Eastern flair. Elegant stylized flowers, stripes, “polka dots”, geometries that are continually reinvented. Reds anf pinks are joined by delicate peach pastels, with a hint of light blue. The exotic flowers, become fleshy, sensual and with a stunning tropical scent. They take on new forms, which leave us astonished by their beauty.
A new vision is gaining momentum in the Western world: an awareness focused on the issues of environmental protection. Greens will be the protagonists of the next season, together with the plant element. Prints grow, with vegetation infinitely expanding to fill up almost every availble inch of fabrics. Lover of the challenges to be won, of the territories to be conquered, this is the ECO woman, and she’s a fighter. Camouflage design, alternating clear lines and shaded surfaces, tell us stories and adventures, leaving fossil footprints behind. In the ECO mood there is also space for a more delicate inspiration: nature in all its poetry: light green bamboo, tea, Japanese ceramics, semi-precious stones, to which subtle shades of cold pink and tones violet are added. The discovery of a mysterious world where we can find in the sounds of silence a deeper contact with nature and with ourselves.
Planet Earth calls and attracts us, with all its solid materiality. Earth is life: we see it in the plant life present in tropical flowers, in the animal life depicted in the prints reminiscent of the skins of mammals and amphibians. We see it in the mineral present on the rocks and sand of desert landscapes. The drawings thus become snapshots of a slow journey to the roots of civilization. Colors are the warmest tones: yellows and oranges mixed with the tones of sand, earth and wood. EARTH’s prints start from a hand-made sign, they widen or thicken, sometimes they are enriched with simple tones in a few elementary colors. The sign becomes surface. The colors are rhythmized by the dark tones of black but illuminated by sudden surges of white lime and brown in many different shades: cognac, red earth, terracotta, ochre, amber and spices. The tribes of the world recognize themselves in this aptitude to manually paint and personalize the surface of the earth they live in , whether it is a desert or a metropolis. The sign becomes art.