Metri d’Arte: a creative space merging inspiration and research.
Metri d’Arte is a real experimental incubator. It is a space that Miroglio Textile has devoted to research and experimentation, also thanks to the long running relationship that the company has had for many years with the world of art, inspired by a new creativity in which fabrics, conceived as works of art, can embody contents or a story to be told and at the same time enhance the creative process. The goal is to bring powerful creative innovation into the textile business, linked to the way a fabric is conceived and manufactured, in an effort to break away from traditional fashion conventions and offer very original and high quality products made in Italy.
Explains Elena Miroglio, Executive Vice President and strategy manager for the Miroglio Group.
Presented for the first time in Paris at Première Vision in 2012 and immediately welcomed with interest and curiosity, the project brings art into the heart of an Italian company with a long-standing industrial tradition and translates Miroglio Textile’s new vision into reality. It shows the company’s ability to interpret contemporariness, constantly renewing itself, in an unprecedented alliance between art and business, between innovation of thought and technological innovation, to create original as well as meaningful designs.
After the success of the first edition presented in Paris with the participation of Stefano Arienti, Massimo Caccia and Maggie Cardelús, Metri d’Arte landed in China in 2013 with a special project at the Galleria Continua of Beijing to launch the new collection of artist-designed fabrics created by two of the most highly regarded Italian artists across the globe: Loris Cecchini and Francesco Simeti.
In 2014, Metri d’Arte showcased itself thanks to Turinese artist Paolo Galetto’s participation in the 2015 Spring/Summer collection.
Text also on the cooperation between Miroglio Textile and GAM regarding support to creativity in young people with the “SURPRISE” and “VITRINE” projects with the help of artists Sara Enrico and Paola Anzichè (see GAM press releases).